L’Objectif Release Debut Single ‘Drive In Mind’
Leeds-based quartet L’Objectif, have released their first single since signing to indie label Chess Club Records a few months ago. The music video for the track (directed by Daniel Broadley) arrived alongside it.
Having originally formed as a two-piece consisting of Saul Kane on vocals and best mate Louis Bullock on drums aged 12, the boys (now just 17) were joined by Ezra Glennon on guitar and Dan Richardson on bass in September 2020. ‘Drive In Mind’ is their first single as a committed four-piece and it’s a fast-paced, intoxicating indie-rock banger
Made up of pulsing licks of guitar and brooding vocals akin to those of Faris Badwan of The Horrors and Charlie Steen of Shame, it’s clear these boys know exactly what they’re doing. When discussing where the inspiration for the track came from, Kane explained that he “Started thinking about drive-in cinemas and those massive screens that they have with everyone parked watching the events of a film unfold. The idea of people coming to watch the contents of someone’s mind was interesting to me, the thoughts, anxieties, and all the things you don’t want people to see exposed on a big screen. The lyrics are statements, ideas, and observations I was thinking at the time I wrote it, a cluster of thoughts exposed and amplified through song.”
‘Drive in Mind’ serves as a complete powerhouse, it’s a shocker of a debut single purely because of its quality. It’s something you would expect of a band a few years into their career as established musicians rather than from an emerging band, so early on in their career.
The four-piece have set themselves up to skyrocket to stardom with the release of this single, that’s for sure.